Here's Some Quick, Cool Marketing. How cool is this?:
NEW YORK -- With the bones of King Richard III having been found beneath an English parking lot, New York's Shakespeare in the Parking Lot (http://
Director Hamilton Clancy says, "We have known for a long time that parking lots and Shakespeare were connected. Our intention is to bring Richard III back to life in a parking lot."
Free Shakespeare in the parking lot at Ludlow and Broome Streets on Manhattan's Lower East Side is a New York tradition dating back to 1996. It has been passed down through the years to the Drilling Company, which has produced free Shakespeare there since 2006.
More info on the show: http://
More info on the discovery of Richard's bones and the battle for them: http://www.nytimes.com/2013/02/05/world/europe/richard-the-third-bones.html