So You Want to be a Producer?

The Commercial Theater Institute (CTI) reveals its complete season line-up for 2011-2012. With over a dozen different courses, the season includes new seminars, new cities, and returning favorites thatare committed to training and developing emerging producers at every level.

Behind the Scenes: Six Nights at the Theatre with CTI
Oct. 11-Nov. 15
Students can learn about producingin the theatre by experiencing the magic of live theatre and joining CTIfor six nights of theatre followed by six exclusive post show experiences. On six consecutive Tuesdays, students have the opportunity to attend acombination of new Broadway and Off-Broadway productions and then willhave the chance to engage in an intimate and interactive post show discussion/talk-backwith members of the cast and/or creative team. The following schedule issubject to change and detailed information can be found on the website.
        October11th: Relatively Speaking (8:00 pm: Brooks Atkinson Theatre)
        October18th: Chinglish (7:00 pm: Longacre Theatre)
        October25th: We Live Here (7:00 pm: MTC City Center Stage 1)
        November1st: Godspell (8:00 pm: Circle in the Square)
        November8th: Seminar (8:00 pm: John Golden Theatre)
        November15th: The Blue Flower (7:00 pm: 2econd Stage Theatre)

Other New Courses

14- Week (Plus 2 Extra Weeks!)
Jan. 9- April 23
Due to its growing popularity this intensive program, presenting a comprehensive look at numerous aspects of the theatrical producing in the commercial arena, has been extended for two extra weeks.

Ft. Lauderdale One-Day Seminar: The Business Behind the Show
Jan. 27
CTI is headed to Florida, to help potential investors and theatre fans explore the journey from development to opening night.
 
New Ways to Attend: Webinars

CTI courses available online: The2011-2012 season will offer three webinars.
Investor Relations: Finding,Soliciting, and Fussing 
Dec. 16

“Show me the money.”  How to find it?  How to make every investment a positive experience forthose involved?  This one-day seminar will review specific strategiesfor how to identify financial sources, how to develop and present an investmentproposition ... and ultimately how to communicate, inform and involve investorsas the project unfolds.

Marketing, Measurement &Analysis: (Webinar Simulcast)
Feb. 10, 2012
In an era when the ability to understandthe demographics of customers and their ticket buying behavior becomes increasingly crucial, this course teaches how to more deeply mine available data.

Sales Tactics: What To Do? When To Do It? What to Spend?
May 4, 2012
There are an overwhelming numberof industry-wide marketing efforts that producers use to sell tickets andpromote their shows, but how do you identify which ones will work bestfor you? How much do you have to invest in order to see results? Do sometactics work better for musicals than plays? This course will outline traditionalstrategies, new industry initiatives, and out of the box ideas.

New Ways To Save
Registrants now have the opportunity to sign up early and save on select courses. Signing up 30 days in advance for specific one-day and weekend seminars can save 20 percent off the regular course price.

Additional details and registration information for all courses can be found at www.commercialtheaterinstitute.com.